Mustang Monument
This website belongs to Mustang Monument Ranch, a holiday resort in Nevada. Its main attractions consist of its eco-sustainability, wild horse conservation programmes and its Wild West combine theme. The resort provides its customers with various activities such as horse drawn waggon excursions, authentic native American beading and moccasin classes, 'In Tipi' and 'Tom Car' excursions and spa treatments.
The resort uses the American West theme throughout everything it does for example, male members of staff are referred to as cowboys and are required to wear cowboy hats and boots at all times whilst working. The ranch uses elements of the frontier that many audiences, American or not would be familiar with such as the native American accessories and decorations that adorn the walls throughout the entire ranch. All of these things indicate that the American west has become a well known and a fundamental part of American history that many people around the world are familiar with.
The fact alone that a holiday resort can rely on this theme in the way that any other amusement park eg Disney World can rely on Disney movie characters and cartoons as a main selling point shows the modern view point of the West as playing a vital role in American Identity. The owner and CEO of the resort states that many people associate the West as being what America is all about and that many tourists actively seek western memorabilia in what ever state they are in when on holiday in America, so capitalising on this major part of American history using ideas and items that may have not been authentic to the real American West but are familiar to tourists due to western films made in the past is an almost patriotic way of making money.
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